How to Use GMB Posts & Facebook Events for Local Marketing
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more.
Add posts to Google My Business to attract customers
You can now post offers in your Google my business listing.
In this video, you will find out how to create Google My business posts and post on your Google my business listing.
This is a great opportunity for all local businesses to advertise their products or services when searchers are looking for their brand or business names.
It’s very easy to use and can be done from a PC, tablet, laptop and mobile phone using the Google my business app.
All Google business posts are published instantly and can be removed just as quickly.
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GMB Performance Report, iOS 14 Facebook Ads, Google Map Stacking
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.
Get our email updates – https://localmarketinginstitute.com
Attend our live Q &A sessions – https://localmarketinginstitute.com/qa
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// THIS WEEK’S QUESTIONS //
– Update on new Google My Business performance report.
– Street view privacy problem for service area businesses on Android Google Maps app.
– How Apple’s iOS 14 change will affect Facebook ads for local businesses.
– Can you change a GMB listing to reflect new ownership and a new business name?
– How can you set different hours for different departments on Google My Business?
– Do you get email notifications for direct messages sent through GMB?
What is Google Map stacking and does it actually work?
– Should I use Google Analytics UTM tracking for other business listings like Apple or Yelp?
How To Add EVENTS To Google My Business & DOUBLE TRAFFIC
You Can Use Your GMB Posts to Promote Your Event & Double traffic according to Eventbright. Did you know events post on Google My Business see 100% more traffic to their websites? WHAT NEXT? GO TO DAY 29 https://youtu.be/TTMKI5mtrEY For Google My Business PRODUCTS
Did you miss any other days in this FREE 30 Day Challenge Playlist https://youtube.com/playlist?list=PLeauQptioGJRWvFmOrZ1aeZFa4J7MBnoS
So if you’re serious about local SEO, can you avoid learning about how to add event posts?
Over the past month, we have covered posts and how to maximise their SEO impact to help you rank. Day 7, 14, 21, and today is day 28. Today I show you 2 ways to use Google My Business posts to promote your event This one we haven’t covered before.
You can take advantage of this twofold by:
– First creating an event page for any events on your site, adding the markup, and hoping Google scrapes your site and uses this in place of third-party sites.
– Second, you can create an Event Post with the same details of the event, and link it to the schema marked up event on your website.
0:00 Introduction to Event Posts
0:50 2 ways to use GMB events
2:00 Titles on events
3:10 Ideas for types of events
5:00 How Google scrapes events
6:10 Can use Eventful, Eventbrite
8:35 Use Scheme for events
9:07 Adding an event in Google Business
Use https://fatjoe.com/blog-title-generator/ For Title Ideas
Events in The Business Profile (Knowledge Panel) Are These The Same As Event Posts? – no
Events in the Business Profile (KP) are not connected to Google Events Posts. These events are pulled from third-party sources (like Eventful, Eventbrite) or your own website and marked up in Event Schema or structured data markup.
Are you missing opportunities for greater exposure through events?
Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below).
It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently, you can’t manually bold any text in posts, and so having a title does make it pop more.
How to write mindblowing titles – https://fatjoe.com/blog-title-generator/
This is a date post, do could you think of an event
Things to do…Google may show it as a local event
Are you doing an open day?
Are you appearing at a local street fete or an exhibition?
This gives more relevancy to your business in the Google database
Be sure to subscribe for more web design tips: http://bit.ly/zanetsub
// THE 30 DAY CHALLENGE
DAY 1 – Intro To #Boostmybusiness https://youtu.be/Nv9-WdiwKcs
DAY 2 – Business Hours Guide https://youtu.be/7Qn21zAp79g
DAY 3 – Google My Business Categories https://youtu.be/d4NrijriGzo
DAY 4 – Google My Business Photos https://youtu.be/1Rlc0deqMEI
DAY 5 – Making Business Decisions https://youtu.be/SYy2QkwoAGg
DAY 6 – Google My Business Reviews https://youtu.be/hlDfMK3pl0c
DAY 7 – Google My Business Posts https://youtu.be/FbHAyv0dWoc
DAY 8 – Google My Business App https://youtu.be/GCRKo9bTxnQ
DAY 9 – Google My Business Q & A https://youtu.be/R3yxB4SoviQ
DAY 10 – Google My Business SEO https://youtu.be/cKAHRy6zpvU
DAY 11 – GMB Website Builder https://youtu.be/4GO9CqJ4rsA
DAY 12 – Keyword Research in GMB https://youtu.be/EGJpnD1MK1Q
DAY 13 – Strategies For Local SEO https://youtu.be/iO43Q6knMME
DAY 14 – How I Create GMB Posts https://youtu.be/85PaTW1POL8
DAY 15 – Google My Business Insights https://youtu.be/bFaiy-PYNGo
DAY 16 – Local SEO https://youtu.be/UZjrz2aEjrU
DAY 17 – GMB Offers x 2 https://youtu.be/nmuLIg_U9ng
DAY 18 – GMB Photos Best Practices https://youtu.be/eE6dmbjjzPY
DAY 19 – How To Manage USER ROLES In GMB https://youtu.be/D_lWk7SQ3WM
DAY 20 – GET More Google My Business REVIEWS https://youtu.be/UiJppphiBJk
DAY 21 – Google My Business OFFER POSTS https://youtu.be/JnEhKOKBbg8
DAY 22 – Hidden GMB ATTRIBUTES https://youtu.be/i33hYGgPW0U
DAY 23 – SOCIAL MEDIA For Google My Business https://youtu.be/IAWNzkrJAEA
DAY 24 – Google My Business MESSAGING https://youtu.be/dX1srB-KASI
DAY 25 – Google My Business Quality Issues https://youtu.be/MCnCB9k_o4o
DAY 26 – GMB K NOWLEDGE PANEL settings https://youtu.be/2Ebr-qeH_cQ
DAY 27 – GMB AUTHORITATIVE Backlinks https://youtu.be/jHG_lNoPW3Q
DAY 28 – Add EVENTS To GMB https://youtu.be/-fCdEhFzPAk
DAY 29 – Google My Business PRODUCTS https://youtu.be/TTMKI5mtrEY
DAY 30 – Small Business TIPS https://youtu.be/x56TuYCVBYk
Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.
#googlemybusiness #zanet #zanetdesign
How To Use Facebook Ads For Local Businesses (2023)
Learn the best campaign, ad set, and ad strategy for local businesses.
In this video, I share with you exactly how I set up campaigns for my local companies running Facebook ads.
▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
1:00 Creating a Facebook ad campaign
3:32 Facebook ad targeting for local companies
11:17 Creating your Facebook ad creatives
Links & Resources:
Create A Lead Generation Campaign + Automated Workflow: https://youtu.be/vetWi4KqnTA
Set Up Facebook Pixel Events (Aggregated Event Measurement): https://youtu.be/J0yRhTltqV8