How to Use GMB Posts & Facebook Events for Local Marketing


How to Use GMB Posts & Facebook Events for Local Marketing

Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more.

Add posts to Google My Business to attract customers

You can now post offers in your Google my business listing.

In this video, you will find out how to create Google My business posts and post on your Google my business listing.

This is a great opportunity for all local businesses to advertise their products or services when searchers are looking for their brand or business names.
It’s very easy to use and can be done from a PC, tablet, laptop and mobile phone using the Google my business app.

All Google business posts are published instantly and can be removed just as quickly.

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GMB Performance Report, iOS 14 Facebook Ads, Google Map Stacking

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.

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– Update on new Google My Business performance report.
– Street view privacy problem for service area businesses on Android Google Maps app.
– How Apple’s iOS 14 change will affect Facebook ads for local businesses.
– Can you change a GMB listing to reflect new ownership and a new business name?
– How can you set different hours for different departments on Google My Business?
– Do you get email notifications for direct messages sent through GMB?
What is Google Map stacking and does it actually work?
– Do I need a privacy policy for my website?
– Should I use Google Analytics UTM tracking for other business listings like Apple or Yelp?

How To Add EVENTS To Google My Business & DOUBLE TRAFFIC

You Can Use Your GMB Posts to Promote Your Event & Double traffic according to Eventbright. Did you know events post on Google My Business see 100% more traffic to their websites? WHAT NEXT? GO TO DAY 29 For Google My Business PRODUCTS

Did you miss any other days in this FREE 30 Day Challenge Playlist

So if you’re serious about local SEO, can you avoid learning about how to add event posts?

Over the past month, we have covered posts and how to maximise their SEO impact to help you rank. Day 7, 14, 21, and today is day 28. Today I show you 2 ways to use Google My Business posts to promote your event This one we haven’t covered before.

You can take advantage of this twofold by:
– First creating an event page for any events on your site, adding the markup, and hoping Google scrapes your site and uses this in place of third-party sites.
– Second, you can create an Event Post with the same details of the event, and link it to the schema marked up event on your website.

0:00 Introduction to Event Posts
0:50 2 ways to use GMB events
2:00 Titles on events
3:10 Ideas for types of events
5:00 How Google scrapes events
6:10 Can use Eventful, Eventbrite
8:35 Use Scheme for events
9:07 Adding an event in Google Business

Use For Title Ideas

Events in The Business Profile (Knowledge Panel) Are These The Same As Event Posts? – no

Events in the Business Profile (KP) are not connected to Google Events Posts. These events are pulled from third-party sources (like Eventful, Eventbrite) or your own website and marked up in Event Schema or structured data markup.

Are you missing opportunities for greater exposure through events?

Event Title (Optional): You can use up to a maximum of 58 characters (with spaces) for your title. If you are using all of the allowable characters, some of the text will get cut off in the thumbnail preview (more on that below).

It’s not mandatory to add a title, but if you do add one your post will stand out in search results and the title will be bold. Currently, you can’t manually bold any text in posts, and so having a title does make it pop more.

How to write mindblowing titles –

This is a date post, do could you think of an event
Things to do…Google may show it as a local event
Are you doing an open day?
Are you appearing at a local street fete or an exhibition?

This gives more relevancy to your business in the Google database

Be sure to subscribe for more web design tips:

DAY 1 – Intro To #Boostmybusiness
DAY 2 – Business Hours Guide
DAY 3 – Google My Business Categories
DAY 4 – Google My Business Photos
DAY 5 – Making Business Decisions
DAY 6 – Google My Business Reviews
DAY 7 – Google My Business Posts
DAY 8 – Google My Business App
DAY 9 – Google My Business Q & A
DAY 10 – Google My Business SEO
DAY 11 – GMB Website Builder
DAY 12 – Keyword Research in GMB
DAY 13 – Strategies For Local SEO
DAY 14 – How I Create GMB Posts
DAY 15 – Google My Business Insights
DAY 16 – Local SEO
DAY 17 – GMB Offers x 2
DAY 18 – GMB Photos Best Practices
DAY 19 – How To Manage USER ROLES In GMB
DAY 20 – GET More Google My Business REVIEWS
DAY 21 – Google My Business OFFER POSTS
DAY 23 – SOCIAL MEDIA For Google My Business
DAY 24 – Google My Business MESSAGING
DAY 25 – Google My Business Quality Issues
DAY 29 – Google My Business PRODUCTS
DAY 30 – Small Business TIPS

Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

#googlemybusiness #zanet #zanetdesign

How To Use Facebook Ads For Local Businesses (2023)

Learn the best campaign, ad set, and ad strategy for local businesses.

In this video, I share with you exactly how I set up campaigns for my local companies running Facebook ads.

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

0:00 Intro
1:00 Creating a Facebook ad campaign
3:32 Facebook ad targeting for local companies
11:17 Creating your Facebook ad creatives
18:18 Outro

�� Links & Resources:

Create A Lead Generation Campaign + Automated Workflow:

Set Up Facebook Pixel Events (Aggregated Event Measurement):

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