4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Now is the perfect time to look into automation layering. Here are four ways to protect your holiday campaigns with automation layering.
How each Waze Ads format can supercharge your business
Increasing Campaign Performance with CPC & PPC Strategies on Amazon
In this short yet informative discussion, we explore the effective strategies to increase campaign performance and gain a better understanding of CPC and PPC on Amazon. Learn how to optimize bids, identify common mistakes, and improve ad quality. Whether you’re a beginner or experienced advertiser, this discussion will provide valuable insights to enhance your Amazon advertising success.
00:00 Increasing Campaign Performance with CPC & PPC Strategies on Amazon
00:10 Increasing bids to boost campaign performance.
00:13 Common issue: Bid being too low.
00:19 Potential causes: Relevance and eligibility issues.
00:30 Testing strategy: Significantly increase bids and observe results.
00:51 Checking for common mistakes or issues.
01:00 Bid being too low as the common problem.
02:02 Checking additional factors: Start date, inventory, and budget.
02:27 Strategy for high CPC: Adjusting keywords and image.
02:59 Utilizing search term reports in new manual campaigns.
03:01 Using fixed bids to avoid bid management software interference.
03:10 Initial focus on optimizing keywords before top of search modifiers.
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7 Google Ads Hacks That’ll Make Your Campaigns Scale Profitably
Google Ads are still one of the best platforms that you can use to grow your business. Primarily because it lets you reach the right people when they’re looking for whatever it is that you’re selling. When they’re actively searching for keywords related to your content, your product, your services, you can be right then and there. But, a lot of people find it difficult to make their campaign scale and become profitable. So what should you do? Today I’m going to walk you through seven AdWords hacks that’ll make your campaign scale profitably.
PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
00:00 – Introduction
00:44 Hack 1 – Create In-Depth Remarketing Audiences
01:27 Hack 2 – Focus Your Efforts of Longtail Keywords
02:45 Hack 3 – Don’t Be Afraid to Use Exclusions
03:19 Hack 4 – Test with Different Locations
03:55 Hack 5 – Add Extensions to Your Ad
04:23 Hack 6 – Implement UTM Tracking
04:55 Hack 7 – Run Ads on Your Competitors Keywords
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#GoogleAds #PPC #DigitalMarketing
Optimizing Performance Max Campaigns [UPDATED for the New Google Ads Dashboard]
Need more sales from Performance Max? These are the simple optimisation actions that you need to complete in your Performance Max campaigns so that can get better results from your Google Ads eCommerce campaigns.
Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. https://www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
#performancemax #googleadstutorial #googleads2023