Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Google Ads Phrase Match Expands | From Ep. 160
Goodbye Broad Modifier Match, Hello expanded Phrase matching.
Google Ads is doing away with Broad Match Modifiers in an effort to consolidate match types. While this move makes total sense seeing the state of matching, advertisers be wary that “Phrase” match will begin to perform differently.
News Source Link:
https://searchengineland.com/google-expands-phrase-match-to-include-broad-match-modifier-traffic-345874
Full Episode:
https://marketingoclock.com/episodes/new-youtube-features/?utm_source=youtube &utm_medium=organicsocial &utm_campaign=podcast &utm_content=160
Everything You Need To Know About Google Ads Keyword Match Types
In this video, we’ll explore Google Ads keyword match types, the Keyword Planner tool, and 4 tips for optimizing your Google Ads keywords. Whether you’re a seasoned PPC marketer or just starting out, this video is packed with actionable insights that will help you improve your Google Ads performance and drive more conversions.
0:00 – Intro
1:33 – Keyword Match Types
4:56 – Keyword Research w/ Google Keyword Planner
8:50 – Negative Keywords
14:00 – Real-Life Examples
16:59 – 4 Keyword Tips
18:05 – Outro
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Negative Keyword Guide: https://www.metalogicdesign.com/google-ads-negative-keywords-downloadable/
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Keyword Match Types in Google Ads Explained // 2020 Edition
Keyword match types in Google Ads let you control when your ads are displayed (and not displayed) as people are searching. In this video, you will learn about broad match, broad match modified, phrase match, exact match, and negative match keywords.
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Broad, Phrase or Exact Match?
What keyword match types should you be using in Google Ads…. Broad Match, Phrase Match or Exact Match?
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