3 Things Totally Upending What a 'PPC Manager' Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here's why.
7 Pay-Per-Click Campaign Things You Need To Know!
http://www.ContactWSI.com 7 Pay-Per-Click Campaign Things You Need To Know!
ULTRA TARGETED, ULTRA EFFECTIVE
We have found PPC to be a particularly effective tool for small business owners. Why? Here are the advantages:
Targeted Demographic
Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.
Budget-Conscious
You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.
Economical
Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
Contact us today for more information about our PPC services.
Call 310-909-8835
http://www.ContactWSI.com
PPC for the Manager Who Manages Everything
Want to know how the best PPC Account Managers do it?
What PPC Specialists Do
Wondering what PPC specialists do? You’re not alone.
In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion
PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.
If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.
A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.
We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.
Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.
Check out the links below for more resources about what PPC agencies do.
Resources:
–What to know before hiring PPC experts
https://www.webfx.com/ppc/learn/ppc-experts/
–PPC basics guide
https://www.webfx.com/ppc/glossary/what-is-ppc/
–PPC management guide
https://www.webfx.com/blog/marketing/what-is-ppc-management/
–PPC management services at WebFX
https://www.webfx.com/ppc/services/
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ZC 111 – Top 3 Things to Improve Your PPC Campaign
Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance.
Top 3 Tips To Improve PPC
1. Keyword Bleeders
2. Top of Search and Adjustment
3. Stimulating Your Impressions
3 Metrics/KPIs I use for my PPC
1. ACoS – Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make.
2. TACoS – Total advertising cost of sale, measures the relationship between ad spend and total sales.
3. Ratio – How many of the sales coming from PPC and how many are coming from organic search or non-PPC sales.
Connect with Szymon
www.amzguardian.com
Email: [email protected]
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